When you need a new hairstylist, dentist or plumber who do you call? I guarantee you can think of that person immediately. On a larger scale, why do you think such apps as Yelp and Angie’s List have grown in popularity? It’s the same premise except this one is all the connectors in the local area all joined together to help promote what they like and what they see as not working. It’s so easy- the power of the connector.
Why are connectors so powerful? Let’s think about it for a minute… say you started a new business. You could advertise in all the old fashioned methods – take out advertisements, send out flyers, host a website but in the end how do people really hear about you? Word of mouth, of course. And this is where the connector’s power becomes real. It’s how they convey the nature of your work that draws in the next customer. It is a skill – but it is one that you can cultivate and use to your advantage. It will make you the go-to person for all types of help and services in your community and in return, you earn the business’ respect, gratitude and possibly even discounts/freebies on their services in the future. Or as in my own case, it may even lead you to your next career which is connecting for a living! So I am going to share how I became a power connector and how you can as well.
- Enthusiasm, enthusiasm, enthusiasm! When talking up your favorite contractor, dog-walker or trainer, be excited about the services they provide. Talk about their reliability, wonderful personality, or customer service and don’t be shy about it. Let the world share in your great find.
- Speak up. When in a group and someone brings up that their child broke their cell phone screen for the hundredth time, don’t hesitate to share that great guy who fixed your screen a month ago.
- Advertise for them by posting on Facebook or Instagram. In the case above, I posted a picture of my cell phone guy fixing my phone with his contact information. He came to my office, charged less than other guys and did a perfect job – why not help him grow?
- Set up a referral program with people you use frequently. I learned this trick from my medical spa where I get my skin treated. For every client I refer, the new client gets $50 off their first service and I get a $50 credit. Anytime I get a compliment on my skin, you know I’m bragging on their skills to get that next credit.
- Find your fellow connectors. You never know when you will need them to promote YOU! Find those people in your life who are also natural connectors and build relationships with them.
- Be a good listener. Most people love to talk about themselves and share their problems. Be their problem solver by providing useful resources.
Being a great connector really is about building those relationships and cultivating them over time. Once you have a strong group of connectors in your world, there is really nothing you can’t accomplish. In my own personal story, a good friend had opened a drug and alcohol recovery center for teens and young adults but was having difficulty promoting his prevention programs to the local schools. As a school counselor for over 17 years, I was in touch with many educators. I tried to connect him but he realized that there was too much to do so he offered me the job. I realized I loved connecting as a hobby but as full time job? Well, I have been out promoting and providing outreach to the community for Clear Recovery Center for two months now, and I love it! Who knew a passion of mine could be a lucrative career? It’s all in the power of the connecting.